Partner with Tech Horse for a seamless beverage production experience. Contact us today!
In the dynamic beverage industry, Tech Horse is your go - to partner for comprehensive pilot testing solutions. We understand that making informed decisions about your product and marketing strategy is crucial, and that's where our services come in.
Step - by - Step Process
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Step 1: Product Placement and Promotion
We strategically place your beverages in both physical stores and online platforms across China. Leveraging our extensive network and marketing expertise, we ensure that your products are highly visible. Real consumers will encounter your beverages and make that all - important first purchasing decision. Whether it's a trendy new tea blend or a unique energy drink, we get your product in front of the right eyes!
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Step 2: In - Depth Data Collection
Before and after consumers make their purchase, we intercept them to gather invaluable insights. We ask about their first impressions, the taste, the packaging appeal, and more. All this information is meticulously compiled into a detailed report, providing you with a clear understanding of how your product is perceived in the market.
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Step 3: Actionable Recommendations
Using a combination of consumer feedback and hard - hitting quantitative data (such as sales figures), we offer suggestions that can lead to game - changing improvements. These recommendations can help you fine - tune your beverage formula, enhance the packaging design, or optimize your marketing plan.
How We Do It
Curious about how we ensure your brand shines during the pilot test? Take a few minutes to explore our market - tested strategy and planning process.
Market Viability
We test the viability of your beverage in target markets. Did it meet or exceed the expected sales volume for the beverage category? This helps you gauge the market's appetite for your product.
Volumetric Assumptions
By applying the sales data from the pilot test to a broader market, we can project how your beverage could perform on a national scale. This gives you a clear picture of the growth potential.
Consumer Feedback
Through in - store tastings and surveys, we gain qualitative insights into flavor, packaging, pricing, and usage. This feedback is used to refine your beverage for even better market performance.
Price Elasticity
We test different price points in various locations to understand how price impacts the sales velocity of your beverage. This allows you to set the optimal price for maximum profitability.
Our Strategy
Strategic Placement
We place your products in accounts and categories that align with your desired distribution strategy, whether it's a regional roll - out or a national launch.
In - Store Tastings
We conduct in - store tastings to gather direct consumer feedback. Find out exactly what consumers love and what they think could be improved about your beverage.
The Plan
Product Production
We help you produce a small, cost - effective batch of your beverage for the pilot test.
The Features of Singoo
Our Production Department
- Concise and impactful sell sheets that highlight the unique selling points of your beverage.
- Engaging presentations to pitch your product to retailers.
- Professional and compelling sales presentations tailored to your target audience.
- Visual aids and materials that enhance your product storytelling.
- A detailed guide for in - store tasting events.
- Step-by-step instructions to ensure successful product demonstrations.
- To create a unified brand presence during promotions.
- Custom-designed apparel that represents your brand identity.
- We help you set up or optimize your website and social media pages for maximum reach.
- Strategies to enhance your online visibility and engagement.
- Eye - catching shelf talkers to draw attention to your product in stores.
- Custom designs that stand out in competitive retail environments.
Sales Team Services
Sales Team Training
Our team conducts extensive face - to - face product and strategy training one to two weeks before sales calls begin. This ensures that your sales team is well - equipped to represent your brand.
Targeted Retailer Presentations
We present your product to target retailers in select regions in China, such as key cities in the Yangtze River Delta or the Pearl River Delta.
Testing Scope
Our pilot testing services are available across China. Whether you want to test in a few key cities or across the entire country, we've got you covered.
Target Channels
We target a wide range of channels, including supermarkets, convenience stores, specialty beverage shops, restaurants, cafes, and any other location that's a great fit for your beverage.
Category/Shelf Location
We work closely with you to determine the best shelf locations in stores to maximize visibility and sales.
Merchandising & Sales Support
Regular Store Visits: We make multiple visits per week to each store to restock shelves, adjust point - of - sale materials, and ensure your product looks its best.
Daily Image Updates: We provide you with daily images from each store visit, keeping you informed about the in - store presence of your product.
Pricing
We conduct monthly price adjustments to test price elasticity and help you find the sweet spot for pricing.
In - Store Demos
We organize multiple sampling demos per month in each store to drive sales and gather consumer feedback.
Reporting
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Sales Report
We provide detailed reports on retailer acceptances, declines, and the reasons behind them.
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Velocity Reports
Understand how much of your beverage is being sold at each distribution point.
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Demo Reports
Get insights into the sales during in - store demos and direct consumer feedback.
Contact US
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